Author: bridgemancreative
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Missing the Mark: No sale made.
Today marked a surprising milestone for me: I received a sales call. Now, whilst that might not sound remarkable, but this particular call was far from typical. A new, unfamiliar number popped up on my mobile, and I answered to a bright, friendly voice with a distinct Essex twang on the other end. “Hi, it’s…
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Ageism: There’s an Elephant in the Room and It’s Getting Old
Let’s talk about ageism in the creative industries. There’s an Elephant in the Room and It’s Getting Old. This isn’t just any old elephant – it’s a big, grey beast munching on the perception that older creatives aren’t cut out for today’s digital landscape. The truth is, that many “designers of a certain age” have…
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Creative Feedback from Another Dimension
When I was Creative Director at a small agency in Manchester called Freerange, working with my business partner Mr. Basson, we presented some concepts to a client. Their response? “Of the two ideas, I like the one in the middle.” It made me realise that in the world of creative feedback, even the laws of…
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Polishing Ego: When Personal Style Becomes a Design Crutch
Brody Associates Iconic work for Christian Dior Having a house style as a designer might sound like a win, but it can often backfire. If you’re choosing fonts and visuals before even glancing at the brief, you’re not being creative—you’re just repeating yourself. Design should always revolve around the client: their identity, positioning, and audience. A…
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