British Airways

I’m particularly proud of my early work on implementing the Newell & Sorrell British Airways rebrand. I was responsible for the implementation across global exhibitions and POS, with the “World Images” concept featuring designs on aircraft tailfins and throughout the airline’s operations, celebrating its international customer base.

BA unveiled this rebrand with live broadcasts from 25 global locations, including aircraft reveals in Heathrow, Sydney, and Munich. Despite losing much of my portfolio work on this project due to a robbery, it remains an early highlight of my career. Nearly 30 years on, key elements of this identity still endure.