Coda Gyms

The name CODA, derived from a musical term meaning ‘new beginning,’ perfectly reflects the journey many people embark on towards fitness. The gym is centred around the concept of functional training, focusing on compound, real-world exercises. To stand out in a crowded market, I chose to differentiate CODA with bold, vibrant photography and graphics inspired by an unmistakable eighties aesthetic which was all about the birth of the fitness trend. the key to this identity was great photography and bold recognisable branding. No stock photos here – just authentic, eye -catching visuals and a funky wardrobe that embody the energy and uniqueness of the brand. It’s worth mentioning that this was only possible with the help of a highly supportive client, great models and a superb photographer.