Industrial Design (Bikes)

My love of cycling has given me the chance to ride almost every kind of bike. When designing a bike, it’s crucial to understand how the geometry and components impact the rider’s experience and to design with the intended use in mind. In recent years, the traditional categories of bikes have blurred, giving rise to new subcategories. Purism is dead, and bikes are now more individual than ever. No matter the category, I love designing them all. Yet the joy of cycling, that feeling of freedom, remains the same whether you’re an elite athlete or a child learning to ride.