The challenge was to showcase the expansive electronic resources available at John Rylands University Library. While known for its impressive physical collection, many of the books have been digitised for easy online access. To bring this idea to life, we used striking visual metaphors that illustrate the seamless flow of knowledge from a computer. By contrasting the timeless elegance of books with the sleek, modern aesthetics of technology, we created a dynamic narrative that celebrates both tradition and innovation. The campaign ran on six-sheet posters and on physical posters around the university and the library.
cirq.work 